Discover the world’s most interesting brands

We scour the globe to bring you the most desirable, under-the-radar, and hard-to-find brands from every corner of the world. Spanning many countries worldwide, we bring you the brands you’ve been looking for all under one roof. We make discovering the next indie brand easy so you can buy local and support the brands that need it most.

“Finally, a way to find brands that get ME!”

Brands that fuel your soul

You know that feeling you get when you find a brand that gets you? A brand represents everything you believe in? A brand that does thing differently? We call that feeling ‘Soul Fuel’, and it is addictive. Want in on the fun? Explore the brands doing the most awesome things, and the story behind them.

Give me some Soul Fuel

Is your brand story worth sharing?

We foster and support brands that give back in some way – whether they’re socially, environmentally or ethically responsible.

We exclusively seek and feature brands with innovative approaches, high-quality craftsmanship and those that support their local community. We are also keen on showcasing brands that have a purpose that’s good for society and the planet.

If this sounds like you, why not create an account and share your story today?

Create an account