Smile Squared

We use transactional giving to fund efforts that improve the health and wellbeing of children

Smile Squared® is a St. Louis-based, social enterprise founded by Eric and Geri Cope. After adopting their oldest child from Guatemala years earlier, the Copes were volunteering at a dental clinic in Guatemala City, when they were struck by the large number of children with untreated cavities and horribly diseased mouths.

They later realised the problem was not restricted to developing countries, but also was a problematic issue affecting children in poverty throughout the United States – in epidemic proportions.

In 2011 they started Smile Squared with the simple idea that when someone purchased a Smile Squared® toothbrush, they would donate one to a child in need. The company uses giving to improve the health and wellbeing of children around the world.

Smile Squared’s commitment to giving has enabled the company to donate toothbrushes to children in all 50 states, and over 20 countries world.